We were asked to develop a campaign that gets more UK audiences to consider, explore, try watching and talk about non-English language films and series on Netflix. Our strategy is to 18-34 year olds in the UK that Foreign shows and films make the world smaller one bite at a time. We believe that our audience generally connect with different cultures through foods. Not many people in the UK watch foreign films. We thought we should do a campaign on food & films based on our insights.